Mark Bodnar

Berlitz Corporation

July 2019 – present · 7 years

Global Product LeadDec 2025 – present

• Scope: Growth & Web across 70+ markets, from top of funnel through activation: AEO/GEO, berlitz.com across every ccTLD, pricing and packaging surfaces, the self-serve PLG motion, the paid landing-page system and the activation handoff into the learning portal.
• Dual flywheel: Own B2C self-serve and B2B enterprise with shared discovery and brand, and separate ICPs.

Global Product Manager – GrowthJul 2021 – Dec 2025

• Buyer experience: Owned the B2C buyer experience end to end: web app revamps, the design system, new features, funnels and dashboards, the KPI layer, and continuous testing and user research. Outcome: more enrolments, longer LTV, fewer leaky buckets.
• Ecommerce from zero: Architected the global ecommerce platform (Ecomm API, Stripe, Salesforce, NetSuite) that moved Berlitz from phone-and-form enrolment to self-serve checkout: $180k in the first quarter at 94% checkout completion, six weeks from brief to live.
• Digital School: One CMS-driven site for 30+ markets and 12 languages that marketing runs without engineering.

Growth Product ManagerJul 2019 – Jul 2021

• Scale: Launched and scaled 100+ lead-generation and ecommerce sites globally; ran 300+ experiments across enrolment funnels.
• Growth loops: Led SEO, content strategy and paid acquisition, scaling the platform to 3.3M MAU.
• Research: Reframed EMEA booking drop-off as an experience problem with 24 interviews and 8 usability sessions.

Magic Pulpo

Owner & Founder · May 2024 – present · Budapest

Founded a flexible digital agency with an agile, results-driven model. Today I am the owner, with a dedicated team running client services and operations.

• Network: Built and managed an elite freelancer network to deliver performance marketing.
• Client work: Landing-page systems, tracking and websites for clients including the International Academy of Football (311 qualified enquiries in six weeks).
• Product studio: Own products from discovery to launch: CrawlerPal live; Dosemojo, ScoutVerdict and Everbuddy in build.

Wuff

Co-founder · Dec 2021 – present · part-time, alongside Berlitz

Co-founded a platform to make dog parenting and dog-friendly living easier.

• 0 to 1: Advised on product strategy, community growth loops and marketplace development.
• Traction: 2,000 beta users, 70+ communities and 1,000+ posts in English and Hungarian.

eDreams ODIGEO

Product Manager · Jan 2018 – Jul 2019

Led acquisition and retention for the Liligo metasearch: 8M MAU and €25M revenue.

• Experimentation: Pioneered and built a server-side A/B testing product, enabling precise measurement of product changes.
• Acquisition: Covered SEO, conversion optimization, app installs and paid acquisition; +21% conversion rate in six months.
• Trust: Eliminated dark patterns and grew SEO traffic, reducing cost per lead.

Innovation Next Door

Founder · Jun 2014 – Jan 2018

Founded and led a digital studio, covering every role from producer to product manager.

• Clients: Delivered high-impact projects for Hearst, UNICEF and the United Nations.
• Products: Pioneered 360° films and animated AR/VR content, including four mobile apps.
• Lessons: Go-to-market strategy, pivoting, and why market fit comes first.